Must A Wannabe Influencer Friend Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because meals lose their warmth.

She isn’t exactly an influencer yet, but Marielle is trying to be. She creates video blogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her create material.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I’m not a prop for her online persona.

The Defence: The Content Creator's View

I hope Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on social platforms who execute that style of casual, DIY film-making.

Content creation is my interpretation of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the content we make together can achieve: a foot in the door. I understand not everyone likes being filmed, but often unplanned moments is what makes material genuine. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in small ways. My assumption was recording a clip here or there would be fun for her. Creativity flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I document our time together.

I cherish our friendship deeply and want to avoid content creation to come between us. I am ready to find middle ground: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still respecting hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect her friend's privacy.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their friendship?

Joshua Jenkins
Joshua Jenkins

A tech journalist with over a decade of experience covering consumer electronics and digital innovation, passionate about making technology accessible.