Bannon, Carlson and... Liz Truss? Inside the Ex- PM's Audition for Maga
Britain's shortest-serving prime minister, kicked off the inaugural episode of her online program with a pledge to unmask "those with ill intent" working to undermine Western democracies. Truss elaborated she would reveal how an "worldwide alliance of liberal activists work to undermine democracy and the will of the people."
"Our focus will be on the Trump revolution and observe how this can be replicated in Britain," Truss declared. "We will interview the leading lights of the Make America Great Again campaign."
In advance of the series premiere, there was a notably ardent backer. "This marks the start of a type of transformation," stated veteran reporter John Solomon. His Just the News will carry the ex-PM's new podcasts.
Forging Alliances in the Conservative Media Landscape
British fellow travellers, featuring a counselor supportive of Reform, played a role in her establish the her new show. The production is competent, though simple. She has gathered ten thousand followers in her first week and her debut had tens of thousands of views during that week.
This represents a humble beginning, but in making common cause with the journalist, she is being thrust into a well-developed right-wing media network creating and spreading pro-Trump narratives. Key fixations encompass claims of media suppression by the mainstream media and a goal to eradicate a conspiratorial 'deep state' – which the ex-PM holds responsible for the abrupt termination of her calamitous premiership.
"Just the News is not well-known outside of the pro-Trump media sphere, but it does have influence there, mostly due to John Solomon, who provides analysis on conservative outlets like Steve Bannon's War Room and has even questioned Donald Trump," commented an anthropology expert, who has closely studied the Make America Great Again phenomenon.
A Contentious Ally
The former PM's foray to transplant the pro-Trump media model to the UK has pushed her closer to contentious individuals such as John Solomon.
He set up his media outlet after backlash when allegations surfaced of promoting misleading narratives about the President's actions in Ukraine, as well as contentious articles about the former US ambassador to Ukraine.
His claims were amplified across the pro-Trump outlets, with the journalist appearing as a common interviewee on the widely-watched cable news broadcast. Donald Trump promoted his stories.
The journalist published the reports about Ukraine in a set of articles for the political newspaper The Hill, where he had already been re-designated as an opinion writer when staffers raised concerns regarding his reporting. His claims were key in Trump's pressure for the Ukrainians to look into the Biden family in 2019. This pressure led to impeachment charges against Trump. Senators later acquitted the commander-in-chief.
Not long after Solomon left the newspaper in October 2019, the outlet announced it was performing a examination of his work relating to the Ukraine issue. It concluded the journalist had used questionable informants and said he "omitted crucial information about primary contacts in Ukraine, such as the detail that they had been formally accused or were the subject of inquiries."
Becoming Part of the Sphere
The journalist's personal TV and radio guest spots are a indication of the political media environment Truss is becoming part of. He discussed his backing of the program on a show he co-hosts on Real America's Voice, a conservative television outlet that is the base for the pro-Trump commentator Steve Bannon and on which Tucker Carlson also is seen. She has already hosted the political operative on an early episode.
In linking up with Solomon and Just the News, the former leader has become a minor player in a broader ecosystem of right-wing publications that frequently amplify each other's content.
The journalist's podcast and Real America's Voice show have repeatedly hosted individuals such as Mike Benz, a political voice whose arguments against the foreign aid agency was referenced by the tech billionaire as justification for shutting down the foreign aid agency.
A Cross-Border Foray
Although her awkward delivery and professional woes have invited ridicule within the UK, some US observers are not discounting her efforts to rebrand as a local version of the Make America Great Again press.
"It is necessary to treat people like Truss seriously, even if you may not want to interpret them word-for-word," commented a former Biden White House aide, who served in the Biden administration.
"You saw how in the recent campaign the former president used that media network to get his message out. Without a doubt that ecosystem transmits and affects discourse abroad. It seems fairly obvious to me that the conditions in the UK are comparable to what allowed this non-mainstream media network to flourish in America."
a political theory expert, said the internet-based conservative network was already exerting influence in the United Kingdom.
"Digital media transcends national boundaries," he stated. "There exists a sort of environment within which ideas travel – sometimes taking an extreme form and occasionally in softer tones – but which is interlinked."
The academic said the growth of the internet-based right wing in the UK in recent times meant the "possibility to have a growing impact is substantial."
A Transatlantic Ambition
"Both Truss and Nigel Farage recently spoke at the CPAC, where I observed they deployed pro-Trump themes before the {king of Maga|